[...]
But by a happy accident, we managed to dodge that whole (Bixi) fiasco. Instead, the winning bid was from a young, small, high-growth company called
Social Bicycles (SoBi), a New York-based tech startup dedicated to creating the next generation of bikeshare technology.
Unlike Bixi-style systems, where the technology to run the operation is embedded in expensive docking stations, SoBi bikes themselves include the hardware and software used to manage them - including GPS positioning so that the system always knows where every bike is at any moment. (It's thanks to this feature that I was recently able to
analyze bike-share trip data to determine that most bike trips along the Cannon Street cycle track are short-distance and local.)
Because of the lower cost of the SoBi system compared to Bixi, we ended up getting more than twice as many bikes as the original RFP proposed: 750, with 115 stations in a 38 square kilometre area.
Council
signed off on the contract in December 2013, and
Hamilton Bike Share launched officially on March 15, 2015.
Since then, both membership and daily ridership have been growing by leaps and bounds. This summer it has had around 1,200 trips a day, and it has been
used for commuting as well as various other short trips.
I think it's fair to say that the system is already succeeding far beyond even the most optimistic projections of its supporters. Even the detractors - who predicted that no one would use it and it would fail - have fallen silent. [...]