The CN Tower has been Toronto's most photographed symbol for decades now, but City Hall and Nathan Phillips Square, the previous most photographed symbol of the city, has followed closely behind. Now, an illuminated sign installed in Nathan Phillips Square for the 2015 Pan Am Games is giving the CN Tower a run for its money. In the short time since TORONTO was installed facing the reflecting pool, it has become evident that this sign is now our city's most photographed symbol as crowds are drawn to the square to participate in the "PANAMANIA" festivities.

Scanning through the UrbanToronto Flickr Pool of late, the sign now appears more often than any other landmark, while similar results can be found on many social media feeds. The sign has even garnered its own hashtag on Twitter and Instagram - #TORONTOsign - as Mayor Tory reaches out to the public for feedback on other prominent locations the sign could be displayed in the future. With all the attention it's getting, we cannot help but highlight some of our favourite photos of our new instant icon, captured by our fantastic Flickr contributors.

Everything looks better with fireworks, and many of the photos of the sign with the biggest impact have been captured during fireworks displays.

Toronto Sign, Nathan Phillips Square, Pan Am Games, TorontoFireworks at Nathan Phillips Square, image by Ben Roffelsen

Toronto Sign, Nathan Phillips Square, Pan Am Games, TorontoFireworks at Nathan Phillips Square, image by Toronto Arrival

Toronto Sign, Nathan Phillips Square, Pan Am Games, TorontoFireworks at Nathan Phillips Square, image by ashtontekno

The direct, north-facing angle with City Hall as a backdrop is by far the most popular angle for photographing the sign, though the sheer volume of people trying to capture photos is leading people to get creative. Some use telephoto lenses, some use acute angles, and others have even been spotted rolling up their pant legs and walking into the fountain for a better angle. Here are a couple of angles…

Toronto Sign, Nathan Phillips Square, Pan Am Games, TorontoToronto sign at Nathan Phillips Square, image by Jamie Hedworth

Toronto Sign, Nathan Phillips Square, Pan Am Games, TorontoToronto sign at Nathan Phillips Square, image by Dale Roddick

…while here are three photos that progressively "zero" in!

Toronto Sign, Nathan Phillips Square, Pan Am Games, TorontoToronto sign at Nathan Phillips Square, image by Frank Lemire

Toronto Sign, Nathan Phillips Square, Pan Am Games, TorontoToronto sign at Nathan Phillips Square, image by Svetlana Yanina

Toronto Sign, Nathan Phillips Square, Pan Am Games, TorontoToronto sign at Nathan Phillips Square, image by Carlosbezz

While many people do not want the sign to ever leave City Hall, we look forward to other possibilities that the potential moves to various landmarks around the city will bring for further photography. In the meantime, we would love to see even more creative angles of the sign at its current home in Nathan Phillips Square. You can submit photos of the sign to the City Photos & Videos section of the Forum, or to the UrbanToronto Flickr Pool.