In just a few weeks’ time, Lifetime Developments and their partners Zancor Homes will be hosting their annual fundraising event, the Smashed Ping Pong Tournament. Scheduled for June 16th at Rebel nightclub in the Port Lands, this year’s festivities will mark the 10 year anniversary of the tournament, which has been responsible for raising a total of $2,375,000 for local charities in that time. 

The 10th Annual Smashed Ping Pong Tournament fundraiser is scheduled for June 16th, image courtesy of Lifetime developments

The list of charities that the event will be raising money for includes SickKids, the Mackenzie Health Foundation, Make A Wish, Cortellucci Children’s Charity, and Scalabrini International Migration Network, as well as Lifetime’s own charitable foundations, Lifeline, and Homecourt Advantage. Covering a wide range of organizations that give back to this City’s diverse local communities in a variety of ways, Smashed will once again represent one of the highest-profile charity events in the development industry. 

In 9 years, the event has raised a total of $2,375,000 for local charities, image courtesy of Lifetime Developments

Looking back on last year’s event, hosted in September also at Rebel, Smashed saw one of its most successful turnouts yet. Companies from all corners of the development industry came together for a night of ping pong and team spirit, and when the dust settled, the event counted a total of $550,000 raised in just one night. With another exciting tournament brewing, along with an extensive list of sponsoring companies already booking their spot, anticipation is high for the 10 year anniversary event, and a record breaking fundraising total could be the highlight of it all. 

Brain Brown (Front) and Frabrizio Cortellucci (back) sign $550,000 cheque after last year's successful event, image courtesy of Lifetime

Already, the impact of the event is being felt in communities across the City. On the edge of the Fashion District, for example, Homecourt Advantage’s first initiative is already underway, partnering with Adidas to revitalize the basketball court at Stanley Park North. Along with the construction of a brand new court and hoops, the project will also see the court painted with a design from local artist Ben Johnston, contributing further to the vibrancy of the park and the local community. Simultaneously, another Homecourt Advantage revitalization effort is underway to deliver a fresh new court at Oak Street Park, located just between Cabbagetown and Leslieville. 

Looking north at Stanley Park North, where a new basketball court is being built, image from Google Maps

Chaired by Lifetime Principal Brian Brown and Zancor President Fabrizio Cortellucci, Smashed is one of the key examples of how the private sector can expand their scope to drive positive impacts in their communities. With the event’s approaching the end of a successful inaugural decade, the charities it supports are looking forward to seeing Smashed return for many more years to come. 

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