i think it is very likely that the project may be cancelled. Builders in general will be required to have higher percentage of firm deals before banks will provide the loan (e.g., from 50% to 75% net sales, however, the exact figures will vary from builder to builder depending).
I totally agree with their poor marketing. To me it seems like they're are spending a lot (e.g., inserts) on ads but are not necessarily very effective. The Highrise Sales and Marketing Team is to be blamed. I've also noticed a lot of mistakes in their ads that have taken couple of months to be corrected. Btw, i think the Monarch's Manager of Sales and Marketing is now featured in Condo Guide, with her own column.
It will be interesting to see what will happen to Ultra. Better yet, i would like to see what would happen to Monarch.