kEiThZ
Superstar
If you like a Caesar Cocktail, do order one in VIA1.
I will second this. Some of the best Caesars I've had have been on VIA 1.
With the very odd exception, my meals in VIA1 have been better and more filling than any meal that I've had on either Cathay Pacific or British Airways premium economy, which are commonly held as some of the best airline meals in their class in the business.
I agree with Dan. Some of the best meals I’ve had “in transit” anywhere has been on VIA1. But the quality can be variable.
I have no doubt that there's some good food on VIA. However,
1) They still lack presentation and cohesive menu designs that airlines will do to ensure a continuity of experience from lounge to on-board.
2) They could do a lot better. And some of the catering in Europe and Japan shows that.
3) In the Corridor they are competing against both being able to eat in a lounge at the airport or an actual restaurant with time saved.
Mostly, I think they should use the opportunity to set themselves apart from the air. Not just, "we can give you the same as an airline." But more like, "You can't have this experience with an airline.". This is what Japan achieved with Ekiban. Something that is iconic and literally part of Japanese culture. This is all the more remarkable when you consider that they don't sell meals on their trains in Japan.
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