Yeah, I'm confused as to what that reference in the article means. What heritage protection? The by-law makes no mention of the billboard in the reasons for designation - if the billboards were important, they would have been mentioned, otherwise they are arguably not protected under s. 33 of the Act. According to the staff reports last year, there doesn't appear to have been any heritage easement agreement on title here when that UT article was written. And, unless I missed it, the heritage report to Council last year makes no mention of billboards.
Does anyone know what this is about? It doesn't make a lot of sense, especially for billboards that appear to be (at least from Google Streetview) to be of relatively recent vintage.