Northern Light
Superstar
Does the passport requirement put off many from visiting? Was there much more tourism from the US to Toronto back when passports weren't required to cross back and forth?"
Yes there was more; now the fall off was doubtless also due to our rising dollar (at the time) and to more general foreign travel fears, post-9/11.
However, there are far fewer Americans w/passports relative to Canadians. The disparity is not as great near the Canada/US border, but it remains a factor.
I think it can fit in more broadly w/ease of travel. How complicated is it to get here from Buffalo for a weekend, how long does it take?
Whatever the answer, we know faster, shorter travel times, w/less hassle encourages more visits, particularly short-plan, spontaneous type visits.
[QUOTE="The cultural diversity is definitely a great thing worth displaying more to outsiders (I know even though we pride ourselves on at least claiming to be the most multicultural city, there are many people from other cities and countries that are quite unaware that Toronto is diverse).
However, I'm not sure if many people specifically visit cities to see diversity primarily (though it is a great bonus) as the other major diverse cities -- NYC, LA, London, Sydney etc., have tourist attractions that were already there aside from the cultural/ethnic diversity to see."[/QUOTE]
No doubt there are tourists who go to NYC just to climb the Empire State Bldg or to Paris for the Eiffel Tower. But I for one, get board of 'this is our tall building'. Put another way
I think most tourist attractions aren't actually big sell features, they are things you do while you're in place 'x'.
What attracts people (or at least people like me) is flavour. I don't mean food, per se.
Rather, when I think of NYC I think of its China Town, its Little Italy, Central Park West, SoHo and so on.
Paris is, well Paris, I don't go for any one building, but the food, the markets, the feel of the streets etc.
That doesn't mean we (Toronto) shouldn't have a great theme park or a Toronto museum or whatever.
But rather, when I think of what sells about Toronto, I think about what I love about it.
Despite increasing diversity in London, UK, or Paris. Outside of the predominant culture, food offerings/clothing offerings are mostly confined to one other major group.
Say South-Asians in London and Algerian/Moroccans in Paris.
Frankly, the Italian food choice is pretty bleh in both cities. (Which is fine, cause that's not their selling feature)
But I can think of so much great Italian Food in Toronto, and some pretty damned good Korean Food and Thai food, and Greek Food and so on.
When people come to visit, the diversity (both visibly in people) but also in retail/food is something that's get commented on often.
We under-sell this both domestically and in our international marketing; its part of the Flavour of Toronto.