I don't wish to take this from a 'Well' thread to a cinema thread...........
But I do think its important to say, the Toronto exhibition market could be so much larger than it is given market size and diversity.
We are, instead, quite low on a screens per capita basis.
This has everything to do with Cineplex essentially having a monopoly, and a distribution business that isn't much better.
Changing that will absolutely require Competition Bureau and/or Legislative intervention.
For a couple points of comparison, in screens per capita at the national level, The U.S. ranks 6th, while Canada ranks 39th.
Toronto similarly performs well below peer cities around the world in screens per capita.
Some of that is lack of disposable income........but a good chunk of that is lack of diversity of product and venue, weak alternative programming/experience, and other problems such as limited showtimes and poorly thought out pricing.
How Ellis Jacob keeps his job (Cineplex CEO) is beyond me, he's overseen the destruction of his own industry.