Marko
Active Member
Only if you only ever look at buildings from 90 degree angles would the signs be wasted. You can see these from many approaching angles of the Gardiner and local streets, from the lake (city shots), from a plane, etc...
Besides, you don't build shiny new headquarters and then skimp on your brand identity because other buildings are around.
Besides, you don't build shiny new headquarters and then skimp on your brand identity because other buildings are around.