The Porter raccoon, article from PR Newswire:
Porter Debuts Television Advertising Campaign
Mr. Porter takes centre stage
SOURCE Porter Airlines Inc.
TORONTO, March 7 /PRNewswire/ - Porter Airlines is set to release its first series of television ads. The animated spots come as the next step in Porter's marketing strategy and feature the company's raccoon brand mascot, Mr. Porter.
"We are looking forward to introducing Mr. Porter to television audiences as part of our first broad-based television advertising campaign," said Robert Deluce, president and CEO of Porter Airlines. "Mr. Porter embodies the friendliness and approachability of Porter and has helped to establish our company within the minds of our passengers, so it is natural for him to expand his presence to television."
The ads focus on moments in the life of Mr. Porter, showcasing Porter's convenient downtown Toronto hub at Billy Bishop Toronto City Airport, friendly service, and amenities, such as all-access departure lounges, in-flight legroom, and complimentary snacks and beverages. Mr. Porter is an important part of Porter's brand and is currently featured on the website, in-flight magazine, in print ads and other aspects of the brand calling for attention....
Read More: http://www.prnewswire.com/news-releases/porter-debuts-television-advertising-campaign-117517518.html
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