Pickering Porsche Experience Centre Toronto | ?m | ?s | Porsche Cars Canada | HOK

Hawrylyshyn said:
More like a tourist/entertainment attraction (at the casino) than a dealership
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Not to be a pain here, but what are the participants gambling on? What is the entertainment?

...sure, there might be indirect answers to those. Such as, "I'm going to splurge my savings and get a Camaro," (gambling). Or, "Test driving that 911 at break neck neck speeds was sure thrilling!" (entertainment). That said, it's a commercial venue for Porche to sell their products. Calling it a dealer admittedly maybe a stretch for me, but they certainly built this track and venue to sell something regardless. So I am stating the parrot is dead here.
 
Admittedly it's niche, but there is a market for driving and experiencing exotic cars (eg. https://gtaexotics.ca/) as well as taking classes for advanced driving techniques -- people will make day trips and outings out of it. Having a track included opens up the possibility of hosting other car events such as CSCS or other racing opportunities.
 
Hawrylyshyn said:
... there is a market for driving and experiencing exotic cars ...
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Yes, as I mentioned in another post, there is an increasing number of these "country club" type of tracks. I guess the comparison is to golf. Some become members, clubs may rent the track for a day, others may pay for a one-time short use. This one doesn't look much like it's been built to have actual racing with many cars on the track at once.
Area 27 in BC, Oro Station in Ontario are other examples, and older circuits like Mont-Tremblant in Quebec and Mosport in Ontario (with its "Driver Development Track") now seem to be more involved in this type of business than trying to have professional racing events with large crowds of paying spectators.
 
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The renderings to the north of the project area depict four towers. Is that part of this project, or a different one? Anyone have any information on the tower use (condos, hotels, office, etc.). And how many units there may be?

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JasonBourne008 said:
The renderings to the north of the project area depict four towers. Is that part of this project, or a different one? Anyone have any information on the tower use (condos, hotels, office, etc.). And how many units there may be?

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It’s part of Durham Live’s plan for a mixed-use mall (350,000 sq ft) with residential space,hotels/amenities. However the designs/plans aren’t set in stone. So they are likely to change.
 
Dealership, schmealership. It’s a Porsche lifestyle aggregator leveraging the brand by offering a full palette of exceptional experiences specifically attuned to the unique community it remains Porsche’s honour to serve. It washes, it dries, it minds your children. Look, you’re soaking in it!
 
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