Riley O’Connor, Live Nation chairman for Canada, is day-to-day liaison for this joint venture from the promoter side. Mike Evans, Live Nation president-arenas, is working on similar deals with other venues. Evans noted that every negotiation is unique.
Evans agreed with Hunter that a leading scenario for opportunity would be the existence of competitive venues in the marketplace, such as is the case in Toronto, Dallas with American Airlines Center and superpages.com amphitheater and Anaheim, Calif., with Honda Center and Verizon Wireless Amphitheater. But “it’s different in every market,” Hunter said. “Where there are close-in-proximity buildings competing against each other Live Nation would rather partner. Mike Rapino (Live Nation president & CEO) has said they would like to partner with venues top to bottom.”