What was confrontational about that? You offered an opinion, I offered a counter opinion. If we wanted to extract money out of CF in the name of accurate wayfinding, it's fair do's to question why we don't do that for all other names that refer to institutions.
How does this materially change the equation? If you have an objection to 'free advertising' this surely fits the bill, new name or no.
Semantics. If you called the station Fairview instead of Fairview Mall, you'll get the same result.
Don Mills, being right under Fairview Mall, is also not incidental to it.