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Toronto "City Brand" Ranks 14th

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FutureMayor

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Toronto "City Brand" Ranks 14th

Anholt City Brands Index is an analytical ranking of the world’s city brands. Released quarterly, the Index surveys and analyzes nearly 20,000 consumers in 18-20 countries once a year to determine how cities are perceived by others in terms of six components:

Presence – a city’s international status and standing
Place – a city’s beauty, climate and other physical attributes
Potential – a city’s economic and educational opportunities
Pulse – a city’s urban appeal and lifestyle
People – a city’s friendliness, openness, cultural diversification and safety
Prerequisites – a city’s basic qualities, including hotels, schools, public transport and sports.

Rank City
1 Sydney
2 London
3 Paris
4 Rome
5 New York
6 Washington DC
7 San Fransisco
8 Melbourne
9 Barcelona
10 Geneva
11 Amsterdam
12 Madrid
13 Montreal
14 Toronto
15 Los Angeles
16 Vancouver
17 Berlin
18 Brussels
19 Milan
20 Copenhagen

Louroz
 
Nice to see three Canadian cities on there. Montreal ahead of Toronto though?
 
It is still the more internationally known city as a product of its 60's haydays, no?

I'm somewhat surprised Sydney's ahead of Paris, London, etc. Maybe it has to do with the countries surveyed, in that someone from let's say Thailand might have more experience and knowledge with the "Western World" through gates such as Sydney as opposed to the psychologically distant European capitals.
 
Toronto more 'in the minds' of people than LA? Dunno... I think LA has more cultural presence by virtue of hollywood.
 
ya this list seems so skewed to the "western" world... what happened to singapore hongkong and tokyo?

and i love toronto but montreal and vancouver are definitely ahead of toronto. i mean c'mon... and the whole LA thing i totally agree.
 
Presence – a city’s international status and standing
Place – a city’s beauty, climate and other physical attributes
Potential – a city’s economic and educational opportunities
Pulse – a city’s urban appeal and lifestyle
People – a city’s friendliness, openness, cultural diversification and safety
Prerequisites – a city’s basic qualities, including hotels, schools, public transport and sports.


Vancouver tops Toronto in, at most, 1 out 6 (and its the one least measureable one relying heavily on personal preference)
 
^ Its placing won't be as suspect once the Olympics roll around...Sydney and Barcelona would both be lower without the games.
 
I wonder about this list too - it's Euro-Austro-American bent, and where's Chicago? It has to rank ahead of Melbourne at least in terms of recognizability and fame.
 
The list does look a bit skewed but then again, they do consider many factors other than how much in people's minds or international status.
 
Now that we've beat this ranking to death, let's put this thread to some better use...

How about giving your own ratings to the criteria that was put forward:

Presence – a city’s international status and standing
Place – a city’s beauty, climate and other physical attributes
Potential – a city’s economic and educational opportunities
Pulse – a city’s urban appeal and lifestyle
People – a city’s friendliness, openness, cultural diversification and safety
Prerequisites – a city’s basic qualities, including hotels, schools, public transport and sports.

My ratings (out of 10):

Presence – 7 (though not one of the top "global cities", Toronto has gotten more than its fair share of exposure in North America and around the world for a city of this size)

Place – 5 (Very little natural beauty that tourists would be interested in. The architecture has really improved overall in past years, but much of the city's buildings are uninspiring, and we seem to have fewer old landmarks than many major cities)

Potential – 8 (Easy access to jobs, and very easy access to higher education. No wonder why people come from around the world to Toronto to go to school)

Pulse – 6 (The lifestyle here is fine, but it really has a lot of catching up to do when comparing with other world cities)

People – 8 (Toronto has all the cultural diversification and safety that a city needs. Torontonians are friendly, but the level of public etiquette has gone down a lot in recent years)

Prerequisites – 7 (Toronto has basically all the access to North American pro sports. Though we always complain about the transit system, I think Toronto's transit systems are doing a decent job. I'm less happy about the quality of Toronto schools, though, especially those within the City of Toronto)
 
I don't know; I, for one, think this ranking stuff needs more beating.
 
these were posted on OzScrapers for Syd v Mel comparisons:

The Presence
Familiarity/perceived standing
Sydney -- 11th out of 60
Melbourne -- 36th out of 60

The Place
Beauty/climate
Sydney -- 1st out of 60
Melbourne -- 6th out of 60

The Potential
Economic/educational opportunities
Sydney -- 3rd out of 60
Melbourne -- 10th out of 60

The Pulse
Urban lifestyle
Sydney -- 5th out of 60
Melbourne -- 16th out of 60

The People
Acceptance in the community
Sydney -- 1st out of 60
Melbourne -- 3rd out of 60

The Pre-requisites
Accommodation/public amenities such as schools, hospitals, transport
Sydney -- 1st out of 60
Melbourne -- 2nd out of 60

but we all know why Sydney comes out on top:

362441684_e4990a3715_b.jpg


*shrug*
 
From the Globe:

Does beta city have what it takes to be an alpha?

JEFF GRAY

Toronto has the potential over the coming decades to join the ranks of the world's leading cities, such as London, Paris or Tokyo, the British government's lead adviser on city development says.

And Toronto could do it, he adds, without another penny from senior governments.

Greg Clark, who advises British Prime Minister Tony Blair and London Mayor Ken Livingstone as well as city leaders around the world, said yesterday that Toronto has the makings of what is known as an "alpha city," or key centre in the global economy.

Toronto, at the moment, is considered a "beta city'' for its globalized business credentials, in the same league as San Francisco and Zurich.

"Can Toronto be an alpha city? Yes it can, in my opinion," Mr. Clark said after addressing city council's economic development committee yesterday. But Toronto will have to better co-ordinate all that it does with an aim to competing for business investment with cities around the world, he said.

And to transform Toronto into a major player on the world stage, Mr. Clark said, Mayor David Miller doesn't necessarily need to win his fight for more money from the provincial and federal governments.

"There is a huge amount of capital that is out there available to invest in many of the things the city wants to invest in," he said. "And if the city didn't get a penny more, a cent more, from the provincial and federal governments, which obviously I hope it will, there are still are mechanisms" that it could use, such as public-private partnerships, tax-incentive financing and other "innovative tools."

". . . Nearly every city that made real progress in the last 10 years has done it using innovative finance in as much as using transfer payments from higher tiers of government," Mr. Clark said.

Critics on council and in the business world have argued that the city has been too reluctant to explore joint initiatives with the private sector or other new ways to deliver public services, such as public transit.

Mr. Clark, in Toronto as part of his duties as a paid strategy adviser to the Toronto Economic Development Corp., a city agency, laid out his vision for cities in the globalized economy yesterday in a speech attended by about 100 city bureaucrats and other guests.

He said leading cities in the world are strong in four key areas: creative industries, tourism, the financial sector and "power and influence."

Toronto has some other key advantages, being located in North America but not in the United States, and in its extraordinary diversity, he added, which attracts global companies. He praised the MaRS innovation centre, which aims to turn new ideas into commercial businesses, as an example of something Toronto does well but needs to do on much larger scale.

Ranking world cities

This ranking is part of the work of the Globalization and World Cities Study Group, a research network centred at Loughborough University in Britain.

It measures status as a "command point in the world economy" by assessing the comparative level of services in accountancy, advertising, banking/finance and law, which researchers believe are distinctive features of world cities.

Alpha: Full-service world cities

First tier: London, New York, Paris, Tokyo

Second tier: Chicago, Frankfurt, Hong Kong, Los Angeles, Milan, Singapore

Beta: Major world cities

First tier: San Francisco, Sydney, Toronto, Zurich

Second tier: Brussels, Madrid, Mexico City, Sao Paulo

Third tier: Moscow, Seoul

Gamma: Minor world cities

First tier: Amsterdam, Boston, Caracas, Dallas, Dusseldorf, Geneva, Houston, Jakarta, Johannesburg, Melbourne, Osaka, Prague, Santiago, Taipei, Washington

Second tier: Bangkok, Beijing, Montreal, Rome, Stockholm, Warsaw

Third tier: Atlanta, Barcelona, Berlin, Budapest, Buenos Aires, Copenhagen, Hamburg, Istanbul, Kuala Lumpur, Manila, Miami, Minneapolis, Munich, Shanghai

AoD
 

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