1. "Free day passes for members to gift." (slide 18) is a great idea!
2. Reservations - I would gladly pay an extra $10/month for that privilege in the system's current state (as I bet many others would too), especially given how inexpensive an annual pass is relative to other options - though I'm not sure if this is the right move for the system at large / acquiring new customers. One can only hope that rebalancing improves in the meantime
Or alternatively, to that point, I would not be angry at all if they hiked annual memberships, by say, $5 or so, and invested that $200K into more rebalancers (though that is really a drop in the basket given ~1% of expenses)
3. World Cup should be a great boon for the system (maybe even too successful to the point that the system gets suffocated, esp. if more football tourists choose to avoid the US)
Also nice to see they've recognized running events as being worthwhile for dedicated valets (I believe Waterfront last Oct was their first time doing so) - should be a no-brainer given many start on Sunday mornings before the subway starts
4. 40% YoY growth for unique & first-time riders especially stands out when trips increased 10% - even when you strip out the "island riders" this is still ~26% growth.
Members only growing 2% gives me a little cause for concern if few casuals, even at the current price point (where even if you very conservatively assume that biking is only feasible for 6mos of the year = $20/mo), see enough utility in the product to upgrade
5. Corporate employee memberships don't seem to be a focus (quite hard to find on the website) - I thought that given many large downtown companies have those "health & wellness subsidies" for their employees, then more growth could come from this segment than what I'd expect occurs right now
6. And kind of related to the "advance the Tangerine partnership" part - what happened to those Free Bike Wednesdays of the past? Did the sponsors (e.g. CAA - seems like an odd sponsor lol) just not see any real value for it to continue?