Integrate functionality with Presto either way; eliminating the need for an app or a fob or whatever other silly non-sense may apply.
The app is essential to the whole concept. You need it to see where the stations are, if there are any empty docks / if there are any available bikes in a given station. The need for an app will never be eliminated.
As for the fee structure, without looking at stats I assume a huge majority of users have annual pass. So not much change there. I could never get my hands on the e-bikes anyway, so the per minute charge on them is inconsequential to me **shrug**
As someone who's never used a bike-share, but keeps thinking I should at some point (as I don't own a bicycle, and live a block away from a station) - I don't find that (8?-part) fare description comprehensible - or encouraging.
I disagree here. Maybe they can do away the 30-minute annual membership now but that's about it.
This is all there is:
i) Annual membership costs this much (flat fee, unlimited rides)
ii) you cannot hang onto a bike forever so there is an overage fee
iii) e-bikes are rare so they cost extra
iv) there are other options if you don't want an annual membership
There's also a subsidy that probably doesn't apply to you. I don't see how any of this is extra complicated. To make it easier for you, an annual membership is the logical choice 99% of the time if you live close to a station.