someMidTowner
¯\_(ツ)_/¯
I think what they did was taking more of a risk. They could have just re-produced the facade, which most people on this forum and elsewhere would have expected. Instead, they went out of their way to produce something which stands out and has clearly spurred debate. The fact that half the users here love it while the other half hate it is a testament to the fact that it was a risky move.
This.
It's like the Stuart Reid installation at Union. You can love it or hate it, but in my own opinion, the fact that it generates discussion and debate means that as art/architecture, it's working.