VoiceofReality
Active Member
Right. But, being gigantic mega-plexes, we can probably assume that both AMC and Paramount will be playing the same things, never mind Varsity three stops up the Yonge line, and Silver City another few stops after that.
The crazy thing is that it was largely AMC's reluctance that stalled Metropolis for all those years. It amazes me that they'd wait for so long, only to go ahead with a project that puts them at a competitive disadvantage.
I know that the escalator ride up to the theatre alone doesn't make or break the evening. But if two corporate-chain theatres are showing the same movie (probably shitty) at the same price (probably too much) and the same times (every twenty minutes for the shitty ones, and at 6:15 and 11:45 for the good ones) - which theatre are you more likely to go to? The one that's lively, airy, and a pleasure to enter, or the shithole?
re: 6:15 and 11:45, with 24 screens I am sure that they will be able to show the over-hyped movies @ 6:15, 6:45, 7:15 etc... another competitive advantage. Lets hope the theatres are digital to give them ultimate flexibility (there was an announcement recently between IMAX and AMC for digital projectors).
Moreover let's assume your corporate comparison holds (all things equal you are there to watch the same movie) I am 100% more likely to be at or have things to do at Yonge & Dundas on a weekly basis compared to competing with the 50,000 kids from the 905 looking to party in the entertainment district. This would save me the 20 minute walk and / or $8, maybe that makes me an old fart...but I'm not alone.