caltrane74
Senior Member
Isn't Interesting how Picadilly Circus with only 1 building covered with ads is so recogonized around the world as a Media Square, when Dundas Square with every building at the Y-D intersection covered in ads, doesn't come off with the same type of sophiscated style? Still I do like how Yonge-Dundas Square overwhelms the visual senses with its uniquely Toronto style (Yonge St) tackiness.
I'm sure if they just focused on movie posters, they would sell out of all their space all the time. Look at the Eaton Centre and B-Artium Media Towers Across the street. There is probably sufficent demand for advertising movies to keep the sales reps at PenEquity busy for some time. However this would make the building a bit bland. But that's just my feeling, and you never know they might go with a Movie Advertising motif as the building's anchor tenant is a Movie Theatre.
That last picture shows how the signage will completely transform this building.
Nonetheless, I don't like the mullions on the windows closest to Yonge St. (near the fake fans) the other side near Victoria is so much nicer with no vertical mullions on the glazing.
Regardless, the rendering shows that these windows will be covered over with movie poster lightboxes and once all the stores are populated with items, people, lights, signs of their own, the building will come into its own.
Do we have an updated timeline? Stores should open in time for the Christmas shopping season and we can tell that probably the signage will be up in the fall or are they only adding signs according to demand? That lonely Super Bad poster is probably all that they've sold so far.
I'm sure if they just focused on movie posters, they would sell out of all their space all the time. Look at the Eaton Centre and B-Artium Media Towers Across the street. There is probably sufficent demand for advertising movies to keep the sales reps at PenEquity busy for some time. However this would make the building a bit bland. But that's just my feeling, and you never know they might go with a Movie Advertising motif as the building's anchor tenant is a Movie Theatre.