News   Dec 03, 2021
 6     0 
News   Dec 03, 2021
 248     0 
News   Dec 02, 2021
 4K     4 

TD Centre - Ernst & Young Tower

deerparker

Active Member
Member Bio
Joined
Apr 22, 2007
Messages
592
Reaction score
524
TD Centre's EY Tower now has signage. I recall the city turning down a request for such signage from CF in 2012.

(Mods - feel free to move to a more fitting thread if there is one.)

TD EY.jpg
 

Attachments

  • TD EY.jpg
    TD EY.jpg
    309.3 KB · Views: 2,407

Forgotten

Active Member
Member Bio
Joined
Jul 3, 2013
Messages
536
Reaction score
142
TD just became the laughingstock of the world and cemented themselves as a second rate, second tier organization.
 

freshcutgrass

Senior Member
Member Bio
Joined
Apr 4, 2008
Messages
2,365
Reaction score
168
CF has pretty much finished ruining Eaton Centre...now they are starting on TD Centre.

And the geniuses at City Hall are too busy poo-pooing Frank Gehry designs to stop these atrocities.
 

devjohnson

Active Member
Member Bio
Joined
Sep 7, 2009
Messages
633
Reaction score
70
And not even a good placement for the logo....if they're gonna put it up, at least maybe in the corner?
 

adma

Superstar
Member Bio
Joined
Apr 23, 2007
Messages
16,875
Reaction score
1,485
But again, it's Ernst & Young: the most "despoilable" of the towers.

And never mind "getting started": remember a decade ago when they ineptly skateboard-proofed the granite benches with metal CF-logo "bumps"? Tacky, and most broke off anyway--so they resorted to sloped notches in the granite instead...
 

freshcutgrass

Senior Member
Member Bio
Joined
Apr 4, 2008
Messages
2,365
Reaction score
168
But again, it's Ernst & Young: the most "despoilable" of the towers.

And never mind "getting started": remember a decade ago when they ineptly skateboard-proofed the granite benches with metal CF-logo "bumps"? Tacky, and most broke off anyway--so they resorted to sloped notches in the granite instead...

True...if post Bronfman (Phyllis Lambert) CF had any sense of stewardship, this tower would never had been built with any reference to the Mies buildings in the first place (in fact, the original proposal for this tower didn't). This is just the latest insult.

Removing the original Mies-designed concourse (including his custom lettering font) was an atrocity that started a long time ago.

You would never see this happen on the Seagram Building. One...New York's Landmarks bylaws would not likely allow it, and two...Lambert made sure that when they sold the building, there was a clause in the contract that protected the integrity of the building. One would also think that an owner of a gem would not elect to ruin their own property.

Too bad she was unable to do the same thing with her projects in Toronto (Eaton Centre & TD Centre).

The City is too busy worrying (or not worrying) about dink warehouse buildings to pay any attention to the more important bigger things. We have developed a very bad culture at City Hall. We elect morons, who in turn hire more morons. We are hardwired to accept the lowest bid. We don't just not care about design...we don't know what it is.
 

mdrejhon

Senior Member
Member Bio
Joined
Oct 25, 2014
Messages
4,047
Reaction score
2,891
Location
Hamilton
If a sign was needed on those buildings, I think the sign without the green background would have been preferable.

This is an 'exception' where you may want to leave the green out -- and just put white TD. More architecturally consistent.

The mall below uses black-background signs with white text. Why not do the same for the logo?
 

alklay

Senior Member
Member Bio
Joined
Apr 23, 2007
Messages
2,184
Reaction score
564
Agreed that this is horrible. I dislike signs on all the buildings in the core but the TD Centre is particularly sacred and historic (even though this particular building has its issues). Can we start a petition to have it removed? Will it work? How can we create some embarrassment for CF?
 

junior43

Active Member
Member Bio
Joined
Feb 27, 2013
Messages
675
Reaction score
140
Two thoughts - on the level of protection of the former Seagram Building in New York, see the brouhaha over the removal of the Picasso from the lobby earlier this year.

On the sign itself - is it an indication that TD will be taking the E&Y space when they move to their new building, and possibly leaving the Canada Trust tower, thus consolidating their offices in the TD Centre? I don't know if TD has any space in the E&Y building now.

TD occupies at least 4 floors of this tower already - for at least 10 years - and I'm positive they've had two of them for 30.

As for Alklay's comment about embarrassing CF. It's not CF that needs to be embarrassed, they were just fulfilling a major tenant's request. It's TD that should be shamed into removing this.
 

Top