CRTC says private conventional TV stations booked $116.4 million loss last year
By David Friend (CP) – 5 hours ago
TORONTO — Canada's biggest private television broadcasters made major cuts last year, as they grappled with the recession, but the industry still booked a big financial loss.
The Canadian Radio-television and Telecommunications Commission says private-sector conventional TV stations - which include the likes of Global and CTV - reported losses before interest and taxes of $116.4 million in 2009.
That was after a massive 93-per cent drop in profits to $8 million during 2008.
The CRTC said that national advertising revenues fell by 10.3 per cent to $1.32 billion, in the year ended Aug. 31, 2009, while local ad revenues were also down more than 10 per cent.
However, the cost of running the TV operations was also reduced by 2.4 per cent, with most of that money going to pay for buying and producing programs.
Like most media companies, broadcasters were affected by the slump in ad sales as the recession took a toll on corporate profits and pinched consumer spending. The restructuring of the North American auto industry also squeezed what had historically been a major source of ad spending, the lifeblood of the media industry.
In a report Thursday, the CRTC said the money broadcasters spent on foreign programming reached its highest level ever recorded, with 59 per cent of spending going outside the country.
About $846 million went towards programs from outside Canada, a 9.2 per cent increase over 2008, while private broadcasters spent 3.3 per cent less on Canadian programs.
Broadcasters also slashed their workforces to contend with losses, with CTV closing two of its affiliate stations and Global making cuts to its staff as it struggles to restructure its operations.
Under the bankruptcy restructuring of parent company Canwest Global Communications, Global TV stations and other Canwest specialty channels have been sold to Shaw Communications Inc. (TSX:SJR.B) in a deal that is being challenged in an Ontario appeals court by Canwest partner Goldman Sachs.
The CRTC said 6,747 broadcast employees last year were paid $527.6 million in salaries, a decrease from 7,406 staff paid $576.9 million in salaries in 2008.
Some of the country's biggest broadcasters have asked the CRTC to approve a fee charged to cable and satellite companies to carry their channels, and a decision is expected from the regulator next week.
Cable companies have fought against the new tax saying that they would be forced to shuffle it down to the consumer, and in turn raise their monthly bills.
The CRTC also reported that the economy took a lesser toll on Canadian cable operators' results, as they booked profits before interest and taxes of $2.3 billion, an increase from $2.1 billion a year earlier.
The cable companies, led by Rogers Communications (TSX:RCI.B), Shaw Communications and Videotron (TSX:QBR.B), and Cogeco (TSX:CCO.B), rang up $9.2 billion in revenues last year. That was an increase of 11.9 per cent, even though it was a slower growth rate compared to the 16 per cent revenue increase logged during both 2007 and 2008.
Cable companies hired more staff, with 22,716 workers paid $1.6 billion in salaries last year, compared to 19,848 staff and paid $1.2 billion in salaries the year before.
Direct-to-home satellite distributors reported profits before interest and taxes of $82 million, an increase from $81.4 million in 2008.