12,000 pinpricks of light online to rescue Sam's classic neon sign
Jun 01, 2007 04:30 AM
Ashifa Kassam
Staff Reporter
TheStar.com
Jackie Hooper is not ready to let go of the glow.
After the shock of hearing Sam the Record Man's flagship store on Yonge St. is closing, her next thought was for the fate of the spinning-record sign that is synonymous with the location.
"I thought, you know what? We have to save that sign," says Hooper, a manager at an ad agency. "It's a landmark."
She turned to the online social networking site Facebook. "You get thousands and thousands of people joining (Facebook groups) because they like women in sweatpants, so why not for something that could bring a community together in a fun way?"
Two days after she started a group called "Save the Sam's Sign," hers and similar Facebook groups have drawn more than 12,000 supporters, "everybody from 12-year-olds to 60-year-olds with some kind of memory."
So far, suggestions range from mounting the sign in nearby Dundas Square to leaving it in place and converting the site into a restaurant or a music museum.
Owner Bobby Sniderman, a son of founder Sam Sniderman, is floored by the campaign. "I think this is wonderful. I'm flattered."
His father had wanted a design that was "really dramatic and interesting," he recalled. The neon project was "a minor feat of technology" at the time, he said.
Moving it decades later might be tricky. "The front looks great, but I'm not sure what sort of condition the actual guts are in," Sniderman says. "It's just a question of the cost, what you're going to be left with afterwards, where's it going to go."
Heritage Toronto has been deluged with emails. The agency's Rod Kelly says the city hopes to have the sign designated as a heritage site, which would require a redeveloper to keep it in place and lit up.
There are dissenters. Some Facebook messages decry the sign as a waste of energy and suggest it might be better put to rest.
Hooper is undeterred. She's planning to start an online petition.
"In Toronto, we're losing so many landmarks so quickly, that even something as seemingly unimportant as a crazy sign has huge value for people," she says.