Even though Americans generally don't accept socialist ideas about inequality, I think many of the working class are resentful and want to see someone appeal to them and shake up the establishment. It might not even be an improvement for American society overall--a Trump presidency might create new winners and losers in society--but poorer people with little to lose can take that chance. It makes more sense than supporting the establishment because that doesn't result in substantial gains in wealth. There are many parallels between Rob Ford and Donald Trump. We know an uncouth, unintellectual populist can rise to power on a wave of popularity. Working class people will support that kind of charismatic leader with a self-made image if he appeals to them with certain policies.