He already used that strategy last time around, and he will use it again, and it will resonate with a lot of people unless we react to it differently.
Tolerating homosexuals is one thing, endorsing the LGBT movement is another. It's the same with feminism, animal rights, anti-poverty activism, or environmentalism.
By all means these initiatives ought to be supported, but saying that those who do not support them are 'disgusting bigots' will get us nowhere politically. Try 'uneducated', 'narrow-minded', or even 'living in the past' instead. Then actually campaign to promote these issues rather than assuming the battle has already been won and those that don't get it are garbage.
What would the social life of a vegan be like if he referred to all of his friends as murderers? Sometimes we need to soften our rhetoric if we want to influence others.
