rbt
Senior Member
To be fair, it's $0.05 on a full $3.00 cash fare for the minimum $27m for 12-years. Also, losing riders would be a net revenue gain, as there still is a public subsidy on their fare. It would be a gross revenue lose still though. It's still a pitance, but it does represent $24 a year off the price of a MetroPass.
The $27 million (per year) was all advertising across the entire system. Dundas station naming rights will be a tiny fraction of that.
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