pre-construction marketing, architecture vs what's best for the client

[InsideTorontoRealEstate]

Next Wednesday we'll have a Panel consisting of David Allison (Real Estate development marketing company and author of "sell the truth") Hunter Milborne and someone from the Page+Steele team.

We plan on exposing the different aspects of condo marketing and ask the question: in the end, does the current way condos are marketed lead to a product that is in the best interest of the end user and the city.


Please post any question you would like to see answered here.

 

[InsideTorontoRealEstate]

Just saw this ad from the National Post
http://www.nationalpost.com/homes/Sale+Quartz+Concord+CityPlace/4385527/story.html

Says Quartz is close to "the underground PATH system, the Rogers Centre and the Air Canada Centre. Shopping and restaurants are a walk away".

Have any other crazy examples of how marketing stretches the truth?

 

[BrianPersaud]

Things I'd like to explore

- Why don't we have more landmark buildings like Absolute World
- How many revisions occur from initial plan to final product
- How do builders price units?
- what's the role of the architect during construction

 

[CanadianDriver]

- calling units 2 BR when the other room has no real windows!
- calling units with study/den when the space for such is actually much smaller that a proper study/den should be

 

[BrianPersaud]

- calling units 2 BR when the other room has no real windows!
- calling units with study/den when the space for such is actually much smaller that a proper study/den should be

do you have example of a floorplan in particular?

 

[InsideTorontoRealEstate]

do you have example of a floorplan in particular?

Mayor Ford is trying to privatize TCHC so Rogers is covering the debate. We're going to reschedule Hunter Milborne, David Allison and Page+Steele to late April