TOareaFan
Superstar
The Bills made money. Why is it all you anti NFL keep bringing up rogers losing money because of bad planning. The NFL can't come here because of the lack of a stadium so what are you afraid of then, and why do you need to have the last word against AG every single time?
The Bills are making huge money from the Toronto market by pre-selling the games in that series to Rogers. I have read that, per game, they make 2 - 3 times what they earn per game at their own stadium.
The fact that Rogers are losing money on it (if they are) just indicates that they overestimated how much they could sell games at...particulary as they are sorta one-off games without developing the concept of "our team" in Toronto.
To be clear, though, if they had paid less than they did to the Bills (but still more than the Bills make on their own hosted games) they would still have the games, they would be able to price the product better to the sporting public and they would sell out and make huge money on it.
The problem with the Bills in Toronto series is not the popularity of the sport....it is just that they overestimated the market size at those price points.