Benito
Senior Member
I don't mind walking a bit or even driving to a better grocery store particularly if there is a sale on something I need or if there is something that a nearby store just doesn't carry.
Masterminding the Metro makeover is Carmen Fortino, a former executive at arch rival Loblaw Cos. Ltd. whose heritage is the Fortinos supermarket chain that bears his family’s name and was bought by Loblaw in 1988.
Now Mr. Fortino, a second generation member of Fortinos founding family, is fighting the grocery wars from the other side of the battle field.
“It’s intensely competitive, that’s what makes it fun,†Mr. Fortino said in an interview on the eve of Thursday’s launch of the new Metro prototype store surrounded by condominiums in Toronto’s west Lakeshore area. Over the next three to five years, the company will update most of its 137 Ontario Metro stores with an emphasis on fresh foods, he said.
Mr. Fortino, who started six months ago as head of Metro’s Ontario division, needs to win. Metro’s Ontario business underperforms operations in its home province of Quebec.
Metro is now betting on Mr. Fortino and his deep experience at Loblaw, including the fresh-food strength of its Fortinos, to give Metro a boost.
“Carmen is a veteran of that market and understands the dynamics of it and what needs to be done,†said Peter Chapman, president of grocery consultancy GPS Business Solutions and a former Loblaw executive.
But Loblaw and Sobeys Inc. are both focusing on improving their fresh premium offerings as well, making the mainstream market a crowded one, Mr. Chapman said. Upscale U.S.-based Whole Foods Market also has an ambitious expansion plan for this country. And the Weston family that controls Loblaw is believed to have the licence to operate the Italy-based food emporium Eataly in Canada and is looking for sites. (An Eataly spokeswoman said Canada is “of interest†but “no decisions have been made yet.â€)
“For sure foodies are a big part of what we’re trying to attract to these stores,†said Jason Potter, who heads a division of Sobeys that is rolling out its next-generation Sobeys Extra format, which also touts more fresh and healthy offerings.
I shop at the meat counter all the time, and I'm 34.In the news today:
http://www.theglobeandmail.com/repo...g-metro-supermarket-makeover/article23622635/
This is good news, because Metro is completely awful and stuck in the '90s. I don't think I've ever seen a person under the age of 60 buying anything from the meat section. It's competitive with Loblaws and Sobeys only due to customer desperation.
Ontario Metro stores are indeed quite inferior to the ones in Québec. It was very noticeable to me last month when I was in Bromont, a small town of 8,000, where the Metro would put most Toronto grocery stores to shame. The difference was in a superior selection of products, instead of miles of shelf space dedicated to 12 different brands of white flour (I'm thinking of the MLG Loblaws here).