Not sure why so many people jumped to the conclusion that the store was potentially closing. I know "closed for renovations" is sometimes a sign that a retail/service outlet can no longer pay its staff and landlord is about to seize the space for non-payment of rent, but when Cumbrae's has other, obviously successful stores, the most obvious explanation is exactly what they said it is - closed for renovations - rather than a cover for something else.
Having said that, not sure why Cumbrae's communications are so poor. If your loyal customers are wondering whether their favourite store is kaput, then you have a done a bad job telling your customers what's happening. They should be trumpeting much-needed renovations, and assuring customers that the Church Street location will be reopening soon better than ever, rather than grudgingly letting information slip out through the occasional Instagram reply and discussion with staff at other locations. If I was a regular customer, and found my favourite butcher shop closed with blinds drawn, with very little explanation and not even a vague ETA as to a target reopening date, I would be annoyed.