Skeezix
Senior Member
Member Bio
- Joined
- Apr 25, 2007
- Messages
- 4,343
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Could this be the end of Much Music? I can't see them both surviving in the same building, fighting for the same market. CTV shouldn't have been allowed to keep both of them.
I'm not thrilled with the same company owning MTV Canada and the Much channels, but I don't see CTV letting the Much brand wither away. I read last week (I wish I remembered where, so that I could link it), that CTV is busy test-marketing a new brand for the A-Channels across Canada -- "Much TV". More mainstream programming than the other Much channels, including local news, but linked to the Much concept, and targetted to the younger demos that CTV had intended to go after when it sought the City tv channels.
I can only imagine that if the local A-Channel in Barrie become Much tv, City tv will be even more anxious to move into Torch, given that 299 Queen West would be plastered with the competing Much logo.
So bizarre to think of the Much and City brands as competitors.