I haven't really posted much on this topic since I have a lot to say. However, one thing I think the city has to caution against (though it's probably too late) is a severe overreaction. Some friends argue that an overreaction is good...so that there will be significant pressure to quickly deal with the issue. I agree with them to a certain extent, but I think an overreaction such as the one we're seeing is just as detrimental as it is positive. This article kind of demonstrates what I'm trying to say:
Beware Toronto, CNN tells viewers
Shootout could hurt tourism
`Sends a shiver down your spine'
Dec. 29, 2005. 01:00 AM
RICK WESTHEAD
BUSINESS REPORTER
The cast of CNN's American Morning TV show yesterday issued a warning to viewers: beware of Toronto.
In a segment that aired alongside stories about efforts by U.S. soldiers to help an ill Iraqi toddler and a woman's attempts to file a restraining order against talk-show host David Letterman, CNN anchors discussed Toronto's Boxing Day shootout that killed 15-year-old Jane Creba and left 6 others in hospital.
"The murder rate in Toronto has doubled this year," Miles O'Brien said. "There's a whole, you know, crime spree underway."
Already battered in recent years from after-effects from the Sept. 11, 2001, terrorist attacks, outbreaks of SARS in 2003, and from an increase in the value of the Canadian dollar, which makes it more expensive for foreigners to travel here, Toronto's tourism industry now faces another hurdle: how to reassure prospective visitors the city is safe.
"Toronto's got a big problem on several levels," said Allan Bonner, a crisis management consultant whose clients have included a number of petroleum companies since the 1989 Exxon Valdez oil spill.
"People make instant decisions these days and many would think nothing of saying, `let's not go to Toronto.' They just see the news on TV about the murders here and make the ill-informed decision that the city has some sort of problem."
The flurry of shootings on Yonge St. a day after Christmas that left a teenager dead marked the 52nd firearm-related death in Toronto this year, nearly twice as many as a year ago. The city's homicide toll stands at 78, close to the record 88 murders in 1991.
The Boxing Day shootings remained front-page news yesterday for newspapers in Montreal, Calgary and Saskatoon, and also received coverage in the large-city U.S. papers such as the Miami Herald, the Charlotte Observer and the Chicago Sun-Times.
Bonner said the sentiment that Toronto may be a place to avoid could be heightened among American tourists who "happen to remember SARS, or remember Canada's position on the Iraq war. Now they see that people are shooting each other in Toronto. They wouldn't necessarily think `Oh, but it's still safer than New York or a U.S. city.' They just see that there's a problem."
`The murder rate in Toronto has doubled this year ... a crime spree is underway.'
Miles O'Brien, CNN news anchor
In the first quarter of 2005, which is the most recent quarter for which statistics are available, roughly 558,000 Americans travelled to Canada, a slight increase over the 556,000 who came here during the comparable period a year earlier, according to the Toronto Convention and Visitors Association.
There were 160,000 overseas visitors during the first quarter of 2005, up 7 per cent, the city's tourism office reported.
Toronto Tourism spokesperson Andrew Weir said the trade association, which is funded by members including hotels, restaurants and convention centres, will continue to buy ads in newspapers and magazines in New York, Washington and Chicago to promote tourism here.
In 2005, the group expects to spend $2 million (Canadian) on ads in the U.S. after buying no ads in 2004.
"Toronto's still a safe city, and we'll keep marketing it that way," Weir said.
Still, Peter Degraaf, a Bracebridge real estate agent, said Toronto's recent spate of high-profile murders might also deter tourism from nearby satellite communities.
"This stuff sends a shiver down your spine," Degraaf said. "When I was a kid, I remember taking school trips down to Toronto and the highlight was walking Yonge Street. No way a parent is going to let their kid do that now. They're going to be sticking to big-box stores or places with high security."
To be sure, Toronto's tourism challenges would seem to pale next to those faced by cities such as Madrid, London or New York, which were forced to grapple with attracting tourists after major terrorist attacks.
And even those cities managed to post strong tourism-related statistics in the wake of the attacks.
New York, for instance, drew a record 30.2 million domestic tourists in 2002, up 2.2 per cent from the prior year, although the number of international tourists slipped.