Bell's New Ad Campaign - ER

[oreoshack]

so what does everyone think of Bell's new "ER" campaign.
i think its so boring and a huge letdown, it had so much promise.
also releasing it around the time everyone is fuming mad about the new texting charges was not the best call.

http://torontoist.com/2008/08/bell_er.php

 

[adma]

Er.....

http://www.urbantoronto.ca/showthread.php?t=9856

 

[Urban Shocker]

The teaser ads drew the predictably obscene magic marker additions.

 

[khris]

I really don't get this campaign... what is the "er" supposed to mean?

 

[W. K. Lis]

um... er... like... ya know... ttthat's all folks!

 

[Mystic Point]

I really don't get this campaign... what is the "er" supposed to mean?

I called the head office and the marketing zombie explained.

" Better, smarter, easier, quicker, happier, nicer. "

Apparently life comes with an " ER " factor. As if anyone could give a rat's ass.

Stupider

 

[ShonTron]

"e" and "r" sound very similar to the prounciation of "1" and "2" in Mandarin.

And we all know what "1" and "2" can refer to.

 

[Prometheus The Supremo]

"e" and "r" sound very similar to the prounciation of "1" and "2" in Mandarin.

And we all know what "1" and "2" can refer to.

gold and silver? actually, in that context, it should be gold and bronze.

 

[Hydrogen]

duller

 

[jn_12]

Just can't wait until its over

 

[Prometheus The Supremo]

mister, you can say that again!

 

[adma]

Boy, this discussion is masterbatory

 

[Hydrogen]

Even with the beavers gone?

 

[adma]

I hope we aren't becoming erban Toronto

 

[EnviroTO]

I hope they didn't pay much for the new logo and the campaign. The new logo is the word Bell... so creative. How did they think of that? To kick off use of the new logo they realized a lot of words have the letters "er" in them. Amazing. How did they figure that out. That must have costed millions. But I guess they didn't pay for the marketing package which was double the price that comes with a stylized bell to be included with the word Bell and the "est" campaign (i.e. fastest, best, coolest, etc.).