Sounds exactly like what the free market is supposed to do. Unless you have a marketable patent, you have to expect a flood of copycat start-ups and especially established market leaders to quickly rise up and flood the market. The winners are those that can capture market share and generate cash flow to either make a profit or attract a venture capitalist investor, those that can't will fold or be acquired.This is getting pathetic. What Casper and Endy tried to do by making mattress shopping easy has now turned into a market flooded with companies trying to do the same thing, in the process, creating a new confusing experience for shoppers with multiple options all claiming to be the best.
Sounds exactly like what they didn't want to be.
The market is starting to weed out the weaker and smaller players through acquisition.Good.
With more small mattresses companies, there should be price drops for new quality mattresses.
Good thing I bought an ENDY mattress slightly over a month before the announcement. I had the suspicion that some company would purchase ENDY that is not necessarily Sleep Country (I even thought Casper might purchase it).The market is starting to weed out the weaker and smaller players through acquisition.
Sleep Country just bought Endy.
I assume that takes either Bloom or Endy out of the market.