The Islamic Supreme Council of Canada plans to run pro-God ads on city buses proving freedom of speech is alive and well
By MICHAEL PLATT
Someone in advertising sales at Calgary Transit must be praying for extra business: If anyone's going to win this religious war, it's the guy selling ads on the side of city buses.
Coming a close second is Alberta's reputation as a haven for free speech -- as other major Canadian cities censor controversial atheist transit ads, Calgary is busy taking orders for a counter-campaign from those on the other side.
"As long as it meets Canadian advertising standards, it's fine," said Ron Collins, spokesman for Calgary Transit.
Such was the relaxed attitude of Calgary Transit towards a plan to run pro-God advertising, in a counter-campaign to atheist ads expected to appear on Calgary buses in the next few weeks.
The Islamic Supreme Council of Canada says it will pay for its own bus billboards -- slogan to be determined -- to defend people of faith against those who question God's existence.
"Just as they have a right to express their opinion, we have a right to express our opinion," said Imam Syed Soharwardy, of the Islamic Supreme Council.
"People with atheist beliefs are coming forward aggressively and with force to promote their ideas, and it's important for them to know people of faith are united."
Soharwardy is calling on believers from all religions to help craft an appropriate response to the atheist message, "There is probably no God. Now stop worrying and enjoy your life."
He's collecting ideas for a pro-God slogan at
contact@islamicsupremecouncil.com, and plans to have the ads ready to run concurrently with the anti-God message.
The Iman will have to move quickly. Justin Trottier, spokesman for the Freethought Association of Canada, says he'll be signing the contract with Calgary Transit this week, with his organization's atheist bus ads to follow. "It's definitely going ahead," said Trottier, Calgary being the second city after Toronto to host the campaign.
The ease by which both sides in the debate can pay to decorate Calgary buses has impressed Trottier, with many other cities in Canada banning the ads as too offensive and upsetting.
"Alberta certainly has a reputation of believing in free speech, and freedom of expression, and this shows why," said Trottier, head of the Toronto-based group.
So far, Trottier says Vancouver, Victoria, Kelowna, London and Halifax have refused to run the ads, while Ottawa city council is holding a vote on the issue after transit officials said no.
Calgary, on the other hand, is accepting ads from both sides without a peep of protest -- and at a rate of $8,000 for a one-month run on 20 buses, it's been a lucrative example of enlightened thinking.
After saying "no problem" to the atheist slogan, Calgary appears to be the first city where an actual religious debate will take place on public transit.
The Islamic council decision to run counter-ads comes after Catholic Bishop Fred Henry said Christians should be allowed to promote their views on buses.
Again, for Calgary Transit, it's no problem -- so long as the slogans meet with Canadian advertising standards, go ahead. Even the issue of drivers with strong religious convictions refusing to operate the "atheist" buses -- something that was a source of conflict during similar campaigns in Europe -- seems a non-starter here.
"There's been a handful of drivers who officially contacted us with concerns, but we've had a discussion with the employers, and it seems it'll be no problem for them to just grab a different bus," said Mike Mahar, president of the local Transit Union.
And so, Calgarians can look forward to a spring full of rolling billboards, while Calgary Transit can look forward to a coffer full of advertising revenue.
The winner of the religious argument won't be decided on Calgary's streets -- a grime-spattered bus ad is unlikely to shake anyone's convictions, pro-God or otherwise.
But Calgary has scored a major victory, by allowing open public debate on a very touchy subject -- though, of course, free speech is costing a few thousand dollars for those making the point.
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