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Krispy Kreme Takes Majority Stake in Franchisee Krispy K Canada with Plans for Store Expansion
October 3, 2021
The US owner of doughnut retail concept Krispy Kreme announced Thursday that it is taking a majority controlling stake in the Canadian franchised operations Krispy K Canada. As part of the deal, Krispy Kreme says that it is planning an expansion.
Krispy K Canada operated 10 Krispy Kreme locations in Canada in the Ontario and Quebec Markets. The Ontario locations are all in the Toronto area and the Quebec locations are in Montreal and Quebec City. A Krispy Kreme also operates separately in suburban Vancouver.
Canadian operating partners for Krispy K, Christopher Lindsay and Kelcey Hamaker, will remain as co-CEOs of the entity after the transaction is completed and will continue to manage the day-to-day operations of the Krispy K Canada shops.
US-based Krispy Kreme says that its investment in the Canadian operations reflects its confidence in the Canadian market. With that, plans are in place to open more Krispy Kreme storefronts in Canada while expanding an omni-channel strategy. The omni-channel strategy allows Krispy Kreme to reach more consumers by creating points of access across multiple channels, including its shops, e-commerce, delivery, and retail. The strategy is supported by what the company describes is a capital-efficient hub-and-spoke manufacturing and distribution model that enables Krispy Kreme to deliver fresh doughnuts daily to points of access through an integrated network of delivery routes.
October 3, 2021
The US owner of doughnut retail concept Krispy Kreme announced Thursday that it is taking a majority controlling stake in the Canadian franchised operations Krispy K Canada. As part of the deal, Krispy Kreme says that it is planning an expansion.
Krispy K Canada operated 10 Krispy Kreme locations in Canada in the Ontario and Quebec Markets. The Ontario locations are all in the Toronto area and the Quebec locations are in Montreal and Quebec City. A Krispy Kreme also operates separately in suburban Vancouver.
Canadian operating partners for Krispy K, Christopher Lindsay and Kelcey Hamaker, will remain as co-CEOs of the entity after the transaction is completed and will continue to manage the day-to-day operations of the Krispy K Canada shops.
US-based Krispy Kreme says that its investment in the Canadian operations reflects its confidence in the Canadian market. With that, plans are in place to open more Krispy Kreme storefronts in Canada while expanding an omni-channel strategy. The omni-channel strategy allows Krispy Kreme to reach more consumers by creating points of access across multiple channels, including its shops, e-commerce, delivery, and retail. The strategy is supported by what the company describes is a capital-efficient hub-and-spoke manufacturing and distribution model that enables Krispy Kreme to deliver fresh doughnuts daily to points of access through an integrated network of delivery routes.
Krispy Kreme Takes Majority Stake in Franchisee Krispy K Canada with Plans for Store Expansion
Current Krispy K Canada operating partners to continue leading operations as Krispy Kreme further implements omnichannel strategy
retail-insider.com