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Toronto’s Yonge and Dundas intersection could get even brighter, with another proposed expansion of the corner’s growing collection of illuminated digital signage. A Sign Variance application was submitted to the City earlier this year, outlining plans for a new massive curving digital display to replace a trio of existing signs on the upper levels of 10 Dundas East’s south facade.
Diagrams and renderings included in the submission—produced by Kramer Design Associates—reveal a new screen consisting of 536 smaller Mitsubishi displays, measuring 31.5 metres x 24.68 metres, and with an area of 778.9 m².
The new sign is set to replace three existing signs with a combined area of 605.8 m², resulting in an 83.1 m² increase in signage space.
This plan follows hot on the heels of the new digital screen atop the former Hard Rock Cafe on Yonge Street, just south of Yonge-Dundas Square, where Shoppers Drug Mart is building a new flagship store. Like the 10 Dundas Square signage proposal, that Shoppers project involved the replacement of several smaller signs with a continuous digital display, curved at the corner.
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