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Opened in 1956 as an open-air plaza before being enclosed in the 1970s, Cloverdale has long anchored Central Etobicoke as a retail destination. Now, following Toronto City Council’s recent approval, QuadReal Property Group is set to transform the 29.7-acre mall site at 250 The East Mall into a mixed-use community that reimagines the western gateway to Etobicoke. Designed by Giannone Petricone Associates, the approved master plan would introduce more than 5,500 new homes across 10 towers, ranging from 25 to 41 storeys, along with new parks and trails, retail space, childcare facilities, and public streets.
The redevelopment has evolved through multiple rounds of review since QuadReal first filed Official Plan and Zoning By-law Amendment applications in July, 2020. A revised submission followed in 2023, culminating in a further resubmission in March, 2025 that addressed technical feedback from the City of Toronto, the Greater Toronto Airport Authority, the Ministry of Transportation, and other agencies. The proposal received approval from Etobicoke York Community Council on January 6, 2026 and was subsequently adopted by City Council on February 4, 2026.
A separate Zoning By-law Amendment for the 2.3-acre Triangle Site parcel, formerly marketed as The Clove, was approved in 2024, advancing planning permissions across the broader 32-acre property. The Clove, a partnership between Mattamy Homes and QuadReal, was cancelled in the fall with developers stating, "It was a decision that follows 11 months of competitive market exposure, and careful analysis." The Triangle Site is now solely owned and operated by QuadReal. Aaron Knight, SVP, Development at QuadReal has confirmed that "redevelopment planning is ongoing, with further details to be shared in due course."
Located at the western edge of Etobicoke, the mall lands are framed by The East Mall, Dundas Street West, and Highway 427. Together with the adjacent 2.3-acre Triangle Site, the holding positions the project at a highly visible crossroads between established neighbourhoods and regional transportation. More than 45% of the gross site area is dedicated to public realm components, reflecting the scale of the proposed open space, new streets, and community infrastructure.
Central to the master plan is a “village on the park” framework that organizes density around new open spaces while carefully transitioning to surrounding neighbourhoods. The tallest buildings are concentrated along Highway 427 and Dundas Street West, with heights tapering toward mid-rise forms that frame two public parks along The East Mall. The 2025 revisions retain this structure while refining tower heights, the internal street network, and active transportation connections, reinforcing an approach described as gentle urbanization, intended to introduce substantial growth in a manner that responds to context and prioritizes walkability.
Across the 29.7-acre mall site, the approved framework permits 10 residential towers, each rising between 25 and 41 storeys, with podiums ranging from seven to eight storeys. Mid-rise buildings are positioned around the proposed parks, creating a varied massing strategy that balances height with open space. In total, the plan would deliver over 5,500 residential suites within 371,905m² of Gross Floor Area (GFA).
Retail remains a core component, with 17,176m² of commercial space planned to animate the ground plane and complement the existing shopping function. An additional 2,183m² of other GFA of communal amenities are included throughout the development. The layout brings shops and gathering spaces into a closer relationship with parks and pedestrian routes.
Public space forms a defining element, with more than 9 acres of landscaped open areas distributed across the site. Two new public parks totalling over 3.5 acres (measuring approximately 1.37 acres and 2.17 acres) are positioned along The East Mall, complemented by an interconnected trail network and additional open spaces. A 2.52-acre landscaped edge trail along Highway 427 and Dundas Street introduces a green buffer at the perimeter.
The plan restructures circulation by introducing a new internal street network and pedestrian connections. A key move retains the proposed street's alignment with Lynnford Drive, now adjusted to provide a direct link to Dundas Street West at the existing intersection, improving site access. Mid-block walkways and active transportation routes further break down the large-format mall parcel into smaller, more connected blocks.
A new childcare facility, complete with a connected outdoor play area, is slated for conveyance to the City in the first phase of development, ensuring early delivery of family-oriented services. In a later phase, a dedicated community agency space will also be transferred to municipal ownership, expanding access to local programming.
Headquartered in Vancouver, QuadReal Property Group manages $98.5B in assets and has expanded from its Canadian operating roots into a global real estate investment, development, and management platform. Other GTA-based projects include the 23-acre Bayview Village redevelopment (North and South Blocks) in North York and the 83-acre Assembly Park in Vaughan Metropolitan Centre.
UrbanToronto will continue to follow progress on this development, but in the meantime, you can learn more about it from our Database file, linked below. If you'd like, you can join in on the conversation in the associated Project Forum thread or leave a comment in the space provided on this page.
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