Nobody at this point is going to change the configuration of the trains, especially not to create 3 different classes on a four-car train. However, a good opportunity to consider Premium Economy or First Class, Bar cars, compartments/boardrooms and whatever else we railfans might dream about would be if VIA decided to order extra cars to lengthen the trains…
Funny, this discussion. In a different capacity, I've engaged in the discussion over customer differentiation and brand differentiation and the cumulative cost to deliver this, vs simply upgrading the standard.
Its an animated conversation, as some are convinced of the inherent merit of differentiation and its value to certain consumers.
To which I ask, how many Michelin restos have the same revenue or profit as McDs?
To be clear, I don't want to lower everything to the rail transport equivalent thereof; my point being..........lots of different banners or classes of service, at best, muddy a brand and its experience.
At worst, they massively drive up costs.
I argue strongly, if mostly ineffectively, against typical consumer rewards programs (they favour people who were buying and will buy from you anyway, instead of inducing people to try your product/service for the first time)
I prefer a streamlined model.
Not one that is rigidly uniform, but basic (to whatever level) and then offering buy-ups.
To me, this is more cost efficient, and, at the same time, gives a higher chance of impressing someone newly trying your product/service.
An uncomfortably small seat, will forever damn you as a provider in the eyes of a customer, to little advantage.
Better to focus buy-ups on options that are easily added (meals, pre-paid drink options, etc )