Hotelier named to head TTC advisory panel
February 17, 2010
David Rider
The TTC’s new customer service czar says the key to improving the transit experience for riders is changing how the service reacts when things go wrong.
“It’s when that negative experience happens, it’s what you do about it then and how you handle it then that could potentially turn what could be a real bad negative experience into a real positive one …,†veteran hotelier Steve O’Brien told a TTC meeting this afternoon, where his appointment as chair of the new customer service panel was announced.
“We’re all customers, we all have expectations and with the rest of the panel we’re going to work very hard to help and provide recommendations and talk to customers and talk to staff and do everything we can to provide recommendations that will get the TTC to where we want to be and where we need to be.â€
O’Brien is currently general manager of One King West Hotel and Residence in downtown Toronto and has 30 years at several other hotels in the city.
“I spent most of my younger life using the TTC to get to and from school and, although I use GO Transit to get work because I live outside the city I still utilize the transit services and utilize the TTC to get around Toronto. So I understand how important and how vital the TTC is to the city,†he told TTC chair Adam Giambrone and the other commissioners at City Hall.
“It encompasses every aspect of Toronto. It’s important to tourism, it provides a means of transportation to many, many people.â€
O’Brien said he will work with the commissioners to pick the other commissioners, who are to include riders, academics and other business people, within the next couple of weeks, with an eye to presenting the commission a report with recommendations by June.
The panel was announced last month after a groundswell of rider complaints about poor customer service from TTC employees, including ones caught napping on the job and forcing bus riders to wait while they took long breaks. The commission has said all 11,000 TTC employees will undergo customer-service training.
TTC vice-chair Joe Mihevc told the meeting that “this has been a difficult couple of months at the TTC and we need to convert this crisis into an opportunity.†He cited past examples, including the 2005 fatal subway derailment that led to mechanical maintenance reforms which he said has made the TTC a world leader in that area.
“We hear the call now at the TTC that we need to up the ante around customer service. The age-old adage that public transit is about getting to A to B, we need to shift that to a culture that says the experience of a ride is very, very important.â€
Giambrone, at his first TTC meeting since a sex scandal forced him to torpedo his mayoral campaign and which spurred calls for him to step down from the TTC post, made no mention of last week’s events, instead plunging right into TTC business.
He said he is “very excited†about O’Brien’s appointment and looks forward to seeing the fruits of its labours.
The commission has already put some quick fixes in place. Secret evaluators are riding around the city, reviewing customer service, and some technological updates are also on the way.
The much-anticipated online trip planner is up and ready for feedback. A new service allowing riders to use text messaging to find out when the next bus or streetcar is coming is slated by the end of this year. And electronic screens should soon be ready to let riders know about delays or route changes.