Moment Factory opened Forest Lumina in Coaticook, Que. in 2014. Today, the 2.6-kilometre “multimedia pathway” costs $19.50 per adult and $11.50 for kids. Similar exhibits now exist in five other Canadian cities as well as overseas, coined as “enchanted night walks” on Moment Factory’s website. A video shows large moving animations projected on rocks, trees, screens and other surfaces that can be manipulated by, for example, children jumping up and down on a platform as well as glow-in-the-dark face painting as part of the experience.
The zoo started a bid process in October for a light exhibit, with its board of management awarding the contract to Moment Factory in February.
The cost of the contract was not included in the zoo’s $53.1-million operating budget request for 2019, which was approved by council on March 7.
The exhibit will be designed to attract visitors to the zoo in the off-season, the report says, and will promote conservation awareness.
“Guests are led through the experience as they ‘travel forward in time’ to learn how to ‘enact positive change and improve how we share the earth with other creatures,’” according to the report. It says the show will include “immersive illuminations” and “interactive displays.” The report says the show will be significant enough to draw visitors to the sprawling east Scarborough property.
DeJong said they are looking at a cost range of as little as $15 per child and $25 per adult, which would include parking.