The zoo, in its current form is an outmoded idea.
Its a waning tourist attraction, whose overall footprint is an environmental negative given its adjacency to Rouge Park and whose operations lose money, while offending many animal welfare folks based on the fact exhibits are often quite small and also fail to substantially mimic natural habitat and behavior for the various species.
The question then, in my mind is what alternatives are there, besides closure, and do they merit the level of investment they would require?
For me, the justification for the existence of zoo is primarily around research and protection/breeding of endangered species, w/any tourism value being secondary.
Just for the sake of argument, to address the tourism side as primary motivator, I think you would need to address site access by transit, which at the low end, would entail an on-site bus station featuring a climate-controlled waiting area, w/vending machines/concessions, transit info screen, comfy seating, and washrooms. As well as a bus platform than can handle artic buses, and has a snow melt system and a canopy to protect against the weather. The bus would need to be frequent (20m wait at worst, more frequent in-season; and it would need reserved lanes on Meadowvale, and Sheppard/Progress or McCowan in order to get it to the RT station or other rapid transit at STC.
I would estimate the forward capital cost in the range 30M assuming no road widenings, and then additional subsidy for the route of about 2M per year.
Then you have to build something people want to go to, in much larger numbers than today.
I think that requires more of unique experience w/wildlife, while addressing animal welfare concerns and dealing w/many people feel is an excessive walk around the site in either hot or cold weather.
This requires the return of the monorail or something similar; it requires extensive redevelopment of exhibits, and because most exhibits would be significantly larger, it requires new ways to for the public to view them.
I think that would mean pedestrian bridges over exhibits, lookouts w/view finders and an interactive display featuring cameras and heat-sensing tech to tell people where to look for the animals.
This cost could easily range into the hundreds of millions.
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All of which is to say, I think the current form of the zoo should probably be left in history.
I would alter its focus as follows:
1) First and primary focus on species native to Ontario (easier and cheaper to provide habitat, which will also be consistent w/Rouge Park and benefit the environment, and minimal pavilions required)
2)In respect of the above, endangered species take priority, but in general an effort should be made to showcase every species native to Ontario.
3)Exhibits for said species should reflect large, high-quality, natural habitats.
4)The Zoo's involvement in non-native species should be limited to those which would be endangered but for the Zoo's involvement; and where the zoo has expertise and can deliver a breeding program for repopulating wild populations.
5)Choose carefully whether to make public viewing/access a priority. If the answer is no, the Zoo's footprint can shrink by more than 1/2 and it would be much lower cost to operate. Its academic/research side could be enmeshed with a University and funded provincially/federally as an academic/research enterprise.
If the desire is to retain public access, then I would still tighten the footprint where the public has access and overall site area, including replacing current parking with a garage in order to occupy far less space.
Exhibits should still be animal-centric with viewing augmented by cameras/heat-sensors, lookouts and bridges.
The landscape should be entirely native plants (excepting exhibits of non-native animals) , minimizing any manicured features so as to benefit nature and reduce grounds maintenance costs
6) Pricing adjustments are in order. At $29 a pop for adults in summer ($23 in winter), which includes teens, and children at $19($14 in winter) their price is not competitive for the experience.
I would go $25 for adults, in season and kids under 18 free.
Winter, $15 for adults, in season, and kids under 18 free.
7) Finally, the Zoo needs new sources of revenue.
Based on the success of Evergreen's store/nursery at the Brickworks; I would suggest a nursery that sells native plants, where the Zoo grows these for its own needs but sells extra at retail prices. I would also suggest sale of products targeting enhanced animal habitat be that for your dog at home or for people w/larger properties natural area enhancement items and services. (yard design, bat boxes, bird boxes, rain gardens etc.)
I think they could easily net 1.5M per year. It would also serve as a draw in the shoulder season.
I would also put an electronic donation screen at each exhibit allowing people to specifically support a particular exhibit/research project and donate using 'flash'. Just tap your card and donate $10-$100 hassle free.
That's just my 2 cents, LOL