Toronto The Pemberton | 215.79m | 68s | Pemberton | a—A

Today signage is up.
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Pemberton’s new logo is refreshing and different than other brandIng in the industry, but I can’t get out of my head how it looks just like the almost-defunct women’s clothing company, Reitman’s (same typeface).
Is it just me?
Nope, this is exactly the vibe I get as well.
 
Design is the same overall but definitely feels like lower quality materials in this render. What a shame
I could remember the first rendering saying how unique this building going to look. Now look at it, let's hope they use dark glazed windows to make it rich looking !
 
It looks very similar to almost every other condo in the city! Except Taller. Is the the art piece with the tree root motif going to be lit up at night? Painted on? Material? Perhaps this has mentioned already and I missed it. Thx
 

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