Oh wait, why can't we use "South"? I don't know the naming rules. Maybe Lower Broadview could work?
The TTC only uses "East" and "West" relative to Yonge, but both the TTC and Metrolinx naming policies don't support the use of "North" and "South", since there's no central E-W axis in Toronto.
And though I agree East Harbour isn't organic (the name is only a few years old, it's not on the harbour, nor touching any water) - I do see it as fairly commercialized. Perhaps on par with CityPlace.
Well, it is right next to the Don River, which empties into the eastern end of Toronto Harbour only a few hundred metres southwest of there.
I believe TTC didn't want VMC for similar reasons, also it's stupidly long and weird.
I think the objection to VMC was mainly the length of the name, and the useless middle descriptor.
I guess if the GO station is named East Harbour, which realistically will be built first, it'd probably be best to use that name as well.
As long as it isn't something like Great Gulf East Harbour, I'm fine with it. And yes, as long as each service in the complex shares the same name, it'll be ok.