Toronto One Bloor East | 257.24m | 76s | Great Gulf | Hariri Pontarini

The Friends of the Banner neighbourhood group complained and got a height reduction.

AoD

If I recall correctly, another factor was that the owners of the banner saw the many higher banners recently raised in the area and applied for and received a minor variance allowing them to raise theirs.
 
Forgive me if this angle is getting repetitive:
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With the lack of detail on that silhouetted bird, that could be one absolutely giant monster about to perch on top of 1 Bloor East, looking to pick off glazing installers for its lunch. Everyone up at Bloor-Yonge might want to watch out for that.

42
 
With the lack of detail on that silhouetted bird, that could be one absolutely giant monster about to perch on top of 1 Bloor East, looking to pick off glazing installers for its lunch. Everyone up at Bloor-Yonge might want to watch out for that.

42
It was a risk just trying to get that close to take that shot. ;)
 

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