This project puts other recently launched or soon to be launched 70+ floor projects in a difficult position by raising the design standard so far.
It will come down to value. If those design standards are over valued by the seller relative to the value the buyer puts on them....then it would be detrimental to sales (ie. if they price 'em to high they ain't gonna sell...no matter who pens the design).
In anticipation......this is not about price/cost...it is about value....a much tougher thing to pin down.