Toronto CIBC SQUARE | 241.39m | 50s | Hines | WilkinsonEyre

[daptive]

Looks like CIBC is keeping its hedious logo. I thought they were gonna re-design it.

Why are you assuming they're keeping their current one? Did they put it up on CIBC Square already?

 

[skycandy]

The Saturday shift...

Wall welding...

 

[UtakataNoAnnex]

I asked a few days back...

Um...so those standing I-beams stuck in there in rows like that: Are they part of the new tower being installed? Or a relic of something bygone that no longer exists there that is slated for removal?

...it appears the answer is they are indeed part of the new tower! Thanks for confirming that skycandy-san with your wonderful pictorial documentation. /bows

 

[Bjays92]

From that angle two of the newest additions to the skyline are also two of the best

 

[Bjays92]

Some photos from humber bay park

Apologies the zoom on my phone camera is not great at night. I have photos from my good camera that I'll post later if people want

 

[dodgeram]

Why are you assuming they're keeping their current one? Did they put it up on CIBC Square already?

I assume they would be putting up a new one on CIBC Square. They registered this as a trademark (not sure if has been posted before)

 

[UtakataNoAnnex]

I assume they would be putting up a new one on CIBC Square. They registered this as a trademark (not sure if has been posted before)

That would work better with the new buildings now that the hot dog with mustard colours are now gone.

 

[cogito ergo]

Wonder if they have a version without the red background?

 

[adHominem]

I'd be shocked if they didn't. A logo is in some ways a small part of a big corporate rebrand (though it usually gets the most scrutiny), but it's still table stakes to have a bunch of variant logos for different contexts: full-colour, greyscale, straight black-and-white, reversed, one that works well in a square for social media avatars, logo-only, logo-and-logotype, logo-and-logotype-and-tagline, english, french, etc, etc. Any design agency that didn't provide all necessary variations wouldn't be worth hiring.

 

[Bjays92]

I'd be shocked if they didn't. A logo is in some ways a small part of a big corporate rebrand (though it usually gets the most scrutiny), but it's still table stakes to have a bunch of variant logos for different contexts: full-colour, greyscale, straight black-and-white, reversed, one that works well in a square for social media avatars, logo-only, logo-and-logotype, logo-and-logotype-and-tagline, english, french, etc, etc. Any design agency that didn't provide all necessary variations wouldn't be worth hiring.

There's no way they don't have a version without the red. As someone with experience making logos, each letter as well as the diamond logo are likely separate components/image files that could easily be pasted on multiple backgrounds.

As for the logo itself, it did come up way back when the building was topping out that CIBC had trademarked a new logo. I believe the working assumption is that this will be the logo present on the building but that CIBC is not ready for the rebrand yet so they won't install the logo until they are.

 

[DowntownCoder]

New CIBC logo is (essentially) official: https://www.theglobeandmail.com/bus...ogo-in-decades-as-part-of-plan-to-revitalize/

No updates to the renderings of CIBC Square yet but the article includes this handout photo (or render) of a new branch design:

 

[dodgeram]

How timely! I think it will look good on CIBC Square.

 

[TossYourJacket]

Huge improvement over the mess that was the old logo.

 

[slickpete83]

CIBC's new logo reminds me of something

 

[Blovertis]

I think it’s awesome that a French automaker is moving its HQ to downtown Toronto . . . but do they even sell any cars here?