^^^ Silly. Forcing a development of this size to go around a small, mediocre building like Harry Rosen is just silly. The cantilever is silly. Hopefully, the developer will get Harry Rosen out of the way.
Marketing teams will often render mock brand names of the retailers they expect to lease a space, mimicking what the actual streetscape will be. Considering this is Mink Mile, that's likely a play on 'Dior'.
IMO certainly better than seeing 'COFFEE COFFEE COFFEE COFFEE COFFEE COFFEE' emblazoned across the podium in renderings, however much that much enthusiasm reflects my own for coffee.
I'd bet the entrances for this one will be off to the side on Bellair or Critchley.