Toronto 160 Front West | 239.87m | 46s | Cadillac Fairview | AS + GG

Full branding up this afternoon - not as abrasive as yesterday's test?


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I was worried about the signs looking bad, and even more so after seeing the photos of them with the solid colours, but with the TD logo on them it looks better than I expected. Relieved to see. Will be interesting now to see the sign and the other lights lit up at the same time.
 
...must have been an artifact of the camera as it looked like that green dropped acid. 🙀
 
Almost all the commercial towers in downtown Toronto would look better without the logos. The same applies here. The TD logos, as unfortunately slapped on as they are, are better than the past months of black boxes.
 
I have to say, it looks so much better with the TD logo vs the blank black square we saw before - yes it's not ideal, but I honestly felt it ruined the building prior to this being turned on.

I guess this is a lot cheaper if tenants change :D
 

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