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The seemingly terminal decline of Tim Hortons

I think they should have gone back to their Hamilton roots for this one and looked at the famous "Roma Pizza" made by Roma Bakery, which has become ubiquitous in the Hamilton area.
It's a more dense and bread-like crust spread out on a regular rectangular baking sheet, then a thick coating of sauce is added, and toppings (if any) are put on sparingly. There's no cheese added, so it can easily be vegetarian or vegan.
After baking, the slab is cut into squares and boxed up. It is generally served at room temperature. It's a fixture at BBQ's or birthday parties or family gatherings in Hamilton; someone always gets a box of Roma.

This is exactly the kind of product for the market they want to reach in the afternoon, something calorie dense that's quick and easy to eat; and also very easy to prepare and serve by the square in one of those little parchment holders they use for bagels. The margins on it would be huge. You could serve it room temp or keep one warmed up for choice on demand.
 
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'The Last Timbit': Tim Hortons musical coming to Toronto


In the last year, Tim Hortons has treated cottaging Canadians to a boat drivethru, revived its beloved Dutchie doughnut and launched flatbread pizzas.

But perhaps its biggest surprise will come this summer, on the heels of its 60th anniversary on May 17, when it enters a realm so unexpected for a fast-food giant that even its executives expect some people’s first reactions to be, “What?!”

The head-scratcher will come in the form of "The Last Timbit," a musical for which Tim Hortons has assembled a who’s who of Canadian artists to stage at the Elgin Theatre in Toronto this June.

The production is loosely based on a 2010 snowstorm that was so bad, drivers on a highway east of Sarnia, Ont., were forced to hunker down in cars and others had to wait out the inclement weather at a local Tim Hortons.

Turning the story into a theatrical production was the brainchild of Gut, a marketing firm Tims hired to help it conjure up a way to celebrate its milestone year.

 

'The Last Timbit': Tim Hortons musical coming to Toronto


In the last year, Tim Hortons has treated cottaging Canadians to a boat drivethru, revived its beloved Dutchie doughnut and launched flatbread pizzas.

But perhaps its biggest surprise will come this summer, on the heels of its 60th anniversary on May 17, when it enters a realm so unexpected for a fast-food giant that even its executives expect some people’s first reactions to be, “What?!”

The head-scratcher will come in the form of "The Last Timbit," a musical for which Tim Hortons has assembled a who’s who of Canadian artists to stage at the Elgin Theatre in Toronto this June.

The production is loosely based on a 2010 snowstorm that was so bad, drivers on a highway east of Sarnia, Ont., were forced to hunker down in cars and others had to wait out the inclement weather at a local Tim Hortons.

Turning the story into a theatrical production was the brainchild of Gut, a marketing firm Tims hired to help it conjure up a way to celebrate its milestone year.

That's what marketing people get paid the big bucks for. People have been waiting out storms in restaurants, truck stops and motels, sometimes even peoples houses for years up north.
 
Canada's newest cultural war... woke Tim Hortons lids.

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via Twitter
 
I miss the extra small coffee cup size option. It was usually exactly what I needed.

Same here. I miss the days when coffee shops/cafes had true small sized cups of coffee to go or dine in. We have become more Americanized with these super sized cups. I find the medium or even small cups that are basically medium sized, the coffee goes cold too fast.
 


TORONTO, June 3, 2024 /CNW/ - Calling all donut fans and sneakerheads – Tim Hortons is announcing a special 60th anniversary collaboration with adidas to celebrate National Donut Day on June 7!

Tims and adidas have teamed up on four donut-inspired adidas Samba sneaker designs that will not be available for sale but can be won in a contest, which kicks off TODAY at www.timshop.ca/nationaldonutday and runs through Friday - National Donut Day.

The four designs available to be won draw inspiration from some of Canada's favourite Tims donuts: Boston Cream, Honey Cruller, Vanilla Dip and Double Chocolate.

"We're marking our 60th anniversary with a number of fun surprises for our loyal guests throughout the year and we're thrilled to be partnering with adidas for a celebration of some of the most iconic Tims donuts ever," says Hope Bagozzi, Chief Marketing Officer at Tim Hortons.

"There will only be four pairs of these incredibly cool, Tims-inspired adidas Samba sneakers available to be won and we can't wait to award them to guests as a way to celebrate our 60th together."
 


TORONTO, June 3, 2024 /CNW/ - Calling all donut fans and sneakerheads – Tim Hortons is announcing a special 60th anniversary collaboration with adidas to celebrate National Donut Day on June 7!

Tims and adidas have teamed up on four donut-inspired adidas Samba sneaker designs that will not be available for sale but can be won in a contest, which kicks off TODAY at www.timshop.ca/nationaldonutday and runs through Friday - National Donut Day.

The four designs available to be won draw inspiration from some of Canada's favourite Tims donuts: Boston Cream, Honey Cruller, Vanilla Dip and Double Chocolate.

"We're marking our 60th anniversary with a number of fun surprises for our loyal guests throughout the year and we're thrilled to be partnering with adidas for a celebration of some of the most iconic Tims donuts ever," says Hope Bagozzi, Chief Marketing Officer at Tim Hortons.

"There will only be four pairs of these incredibly cool, Tims-inspired adidas Samba sneakers available to be won and we can't wait to award them to guests as a way to celebrate our 60th together."

Who hasn't spent the day pining away for sneakers that look like a Honey Cruller? Or shoes that remind you of a Boston Cream? What is that leaking out of your shoe......?

Edit, here's 3 of the pairs from the Tim's site:

1717709832611.png


The donuts in the images relate the 'inspiration'
 
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TORONTO, June 3, 2024 /CNW/ - Calling all donut fans and sneakerheads – Tim Hortons is announcing a special 60th anniversary collaboration with adidas to celebrate National Donut Day on June 7!

Tims and adidas have teamed up on four donut-inspired adidas Samba sneaker designs that will not be available for sale but can be won in a contest, which kicks off TODAY at www.timshop.ca/nationaldonutday and runs through Friday - National Donut Day.

The four designs available to be won draw inspiration from some of Canada's favourite Tims donuts: Boston Cream, Honey Cruller, Vanilla Dip and Double Chocolate.

"We're marking our 60th anniversary with a number of fun surprises for our loyal guests throughout the year and we're thrilled to be partnering with adidas for a celebration of some of the most iconic Tims donuts ever," says Hope Bagozzi, Chief Marketing Officer at Tim Hortons.

"There will only be four pairs of these incredibly cool, Tims-inspired adidas Samba sneakers available to be won and we can't wait to award them to guests as a way to celebrate our 60th together."
JMFC, just make excellent coffee! You had one job Tim.
 
Who hasn't spent the day pining away for sneakers that look like a Honey Cruller? Or shoes that remind you of a Boston Cream? What is that leaking out of your shoe......?

Edit, here's 3 of the pairs from the Tim's site:

View attachment 570307

The donuts in the images relate the 'inspiration'
This is from the Beaverton or the Onion, right?
 

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