Toronto 160 Front West | 239.87m | 46s | Cadillac Fairview | AS + GG

Tue Oct 20, 2020

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TossYourJacket said:
Someone at CIBC has to be so mad right now that they didn't think to slap their logo all over the CIBC Square jump form.
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If you go back through the CIBC SQUARE thread, you'll see that there was indeed a big "CIBC SQUARE" during the core forming process. I believe the CIBC logo was left off because they are in the process of finalizing a new logo (trademark applied for at the beginning of 2020)
 
someMidTowner said:
If you go back through the CIBC SQUARE thread, you'll see that there was indeed a big "CIBC SQUARE" during the core forming process. I believe the CIBC logo was left off because they are in the process of finalizing a new logo (trademark applied for at the beginning of 2020)
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They might put it on the second tower when it goes up then if that's approved. Kind of fitting as the second tower completes the project and would show the new logo as well.
 
I don't recall hearing a name announced for 160 Front W. Cadillac Fairview's press release from April 2019 doesn't mention any naming rights. I doubt such a prominent tower will left as "160 Front" or something like that.
 
^From the database. TD logo is going up. I hope that wasn't a joke.
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sorry. yes you are right. even the most recent renders show it as "160"
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urbantoronto.ca

Signage Revealed to be Prominent Design Element at 160 Front | UrbanToronto

A new signage variance application prepared by Kramer Design Associates for Cadillac Fairview has been submitted to the City of Toronto. It details changes to the 46-storey AS+GG Architecture-designed office tower at 160 Front Street West, now under construction.
urbantoronto.ca urbantoronto.ca
and has anyone noticed those zigzag podium teeth are gone. :(
 
marcus_a_j said:
I know TD is the main tenant. My post was about a potential building name, like "TD Place" or "TD Square".
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Well it's clearly not "square" marcus.

It reminds me a lot of the big grin :D emoji so maybe something fitting for bank to customer messaging like "TD Grin and Bear It Tower"?
 
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